The Company

We are tiny! As in teeny-tiny! We are an independently owned and operated home-based and home-grown business.
It all started once upon a time...

Sublime Stitching was founded in Austin, Texas in 2001 by artist Jenny Hart, due to an overabundance of bunny-n-duckie patterns and outdated, overly-difficult instructions for embroidery. Unable to find alternative designs for embroidery that appealed to a new generation of stitchers, Jenny decided to make them herself, and her internet indie craft biz, Sublime Stitching was born. Sublime Stitching introduced edgy embroidery patterns, all-in-one embroidery starter kits and entertaining, now-I-understand-it instructions to bring stitching back to life for a new generation of crafters. Hart's pioneering take on an ages-old handcraft was met with worldwide press and hordes of loyal crafters, thankful for finally having an alternative to geese in bonnets.

Over the last eight years, Sublime Stitching has become a cornerstone business of the DIY alt-craft revolution (veteran needleworkers like us too!) and a model company of the DIY movement. Always offering unique resources for hand embroidery. The tremendous success of Sublime Stitching led to a series of books of the same name with Hart's signature embroidery style for Chronicle Books.

Even though we're deep in the heart of big 'ol Texas, Sublime Stitching is a tiny company, independently owned and operated. Jenny's vision for updated embroidery has grown from her first line of four design sheets to over fifty themes, including the Sublime Stitching Artist Series, and a complete product line that includes Jenny's choice of quality tools and textiles for embroidery.

Through Sublime Stitching, Jenny has taught embroidery to thousands with her uniquely clear instructions, books, workshops and appearances.

As a company, we endeavor to maintain international fair trade relationships and collaborate with communities of other independent crafters, artists and locally-owned businesses. So, you can feel good about stitching with us! Because, hey- we feel good about stitching with you.

 

The People 

Ain't nobody here but us chickens! Sublime Stitching has recently grown to actually have a small staff (thank goodness)!
When you shop with Sublime Stitching, these are the real, live people behind the scenes:

Jenny Hart - Owner / Founder / Creative Director since 2001
Jenny is the lead pattern and product designer, content writer and illustrator. She embroiders, draws, travels, blogs, and oversees operations and the direction of Sublime Stitching. Read Jenny's full bio here.

 

2006 - Present: Mary McIlravy - General Manager / Operations
Mary handles bookkeeping, markets and trade shows, inventory management, and aids with product development, retailer and distributor relations and much, much more. Working at Sublime Stitching has reawakened her childhood love of craft and helped to further her pursuit to create and promote ethical business models. She is a hip hop devotee and occassional DJ who loves side ponytails and Lifetime movies.

  2007 - Present: Jessica Olsen - Media Specialist
Jessica loves all forms of media and has great marketing instincts. At Sublime Stitching she does lots of web graphics and other web-related work including regular contributions to the Sublime Stitching blog, our Facebook page, Twitter, Flickr and copy writing. She also handles advertising accounts and ad graphics, fields and coordinates press requests, sponsorships, and oh so much more! In a recent Sublime Stitching interoffice poll she was voted "Most likely to bring chocolate chip cookies to work". She is addicted to technology and loves loud music, movies, and estate sales.

2007 - Present: Jordan Lee - Shipping Manager
Jordan holds down the order desk at Sublime Stitching. He spends his working days filling orders and answering shipping-related questions. His non-working days are spent working at a recording studio, creating his musical masterpiece and leveling up characters on the computer. You can listen to his music here if you so please.

 

2007 - Present: Krystal Wyatt-Baxter - Wholesale Orders / Personal Assistant
When we get overwhelmed with orders, Krystal is there to save the day. Krystal's main duties involve fulfillment of wholesale orders, but she is also an extremely talented content writer and often pens the Sublime Stitching retailer newsletter.

We also rely gratefully upon the freelance services of...

2007 - Present: Alicia Traveria - Designer / Graphics Production Assistant
Freelance illustrator, designer, and crafter extraordinaire, we are lucky to have Alicia contributing to Sublime Stitching as of last year, helping with graphics production (packaging, advertisements), technical rendering and illustration of some patterns. Don't miss her site: Alicia Traveria: Art, Illustration & Design

2006 - Present: Amy Bindel - Sample Stitcher / Project Contributer
Amy has been a long-time Sublime Stitching supporter, friend, and has quite a way with stitches. Amy lends her sublime stitching skills to help create finished examples of our patterns for the website and advertising. Amy also contributes project tutorials to the blog, and has her own embroidery offerings on etsy: Early Bird Special.

Doug Addison Web Productions - Webmastery and website maintenance (site design © Sublime Stitching)

A.M. Jenkison and Associates - Andrea Jenkinson - CFO