Sublime Stitching is tiny! As in teeny-tiny! I know, because I started it! Why am I yelling? Because I am excited about embroidery! My company is an independently owned and operated honest-to-goodness home-grown business. It all started once upon a time...

Sublime Stitching was founded in Austin, Texas in 2001 by Jenny Hart, due to an overabundance of bunny-n-duckie patterns and outdated, overly-difficult instructions for embroidery. Unable to find alternative designs for hand-stitching that appealed to a new generation of DIYers, Jenny decided to create her own company and offer her own designs. At a time when martini, pinup and tattoo patterns were unheard of (but sorely needed), Sublime Stitching "This Ain't Your Gramma's Embroidery" was born. Sublime Stitching introduced edgy embroidery patterns, all-in-one embroidery starter kits and entertaining, now-I-understand-it instructions to bring embroidery back to life for a new generation of needleworkers. Hart's pioneering take on an ages-old handcraft was met with worldwide press and hordes of loyal crafters, thankful for finally having an alternative to geese in bonnets. (You're welcome.)

Over the last eight years, Sublime Stitching has remained a cornerstone business of the indie alt-craft market and a model company of the DIY movement. Always offering unique resources for embroidery that appeal to stitchers new, and not-so-new to the medium. The tremendous success of Sublime Stitching led to a series of books of the same name with Hart's signature embroidery style for Chronicle Books.

Jenny's vision for updated embroidery has grown from her first line of four design sheets to over fifty themes, including the Sublime Stitching Artist Series, and a complete product line that includes Jenny's choice of quality tools and textiles for embroidery. Through Sublime Stitching, Jenny has taught embroidery to thousands with her uniquely clear instructions, books, workshops and appearances.

Even though Sublime Stitching is based deep in the heart of big 'ol Texas, it's a tiny company right here in Austin. But the reach has been world-wide! That's why, as a company, we endeavor to maintain fair trade relationships both locally and internationally and collaborate with communities of other independent crafters, artists and locally-owned businesses. So, you can feel good about stitching with us! Because, hey- we feel good about stitching with you. AwWwwWWwww...

The People

Ain't nobody here but us chickens! 

Jenny Hart
Owner / Founder / Creative Director since 2001
Jenny is the pattern and product designer, content writer and illustrator. She embroiders, draws, tweets here and here, travels, blogs, and lays awake nights masterminding the direction of Sublime Stitching. Read more.

Jordan Lee - Shipping Desk
Jordan holds down the order desk at Sublime Stitching. He spends his working days filling
orders and answering shipping-related questions. His non-working days are spent working at a recording studio, creating his musical masterpiece and leveling up characters on the computer. You can listen to his music here if you so please.

Krystal Wyatt-Baxter - Wholesale Orders
Krystal handles wholesale orders, and when Jordan needs extra help, Krystal is there to save the day.

Alicia Traveria - ayahdesign.com
Freelance illustrator, designer, and crafter extraordinaire, I sometimes ask multi-talented Alicia to lend her skills to Sublime Stitching for the occasional pattern sheet, print ad or packaging label. 

Amy Bindel - Early Bird Special
Amy has been a long-time supporter, fan and friend. Not only that, but Amy has a beautiful way with stitches. After seeing so many of my own designs stitched up by her over the years (so neatly done! such pretty colors!) I asked her if she'd lend a hand from time to time helping me stitch up examples for the website. She said yes! Amy also contributes the occasional project tutorial to the blog, and also blogs for Feeling Stitchy.

Webmaster: Doug Addison Web Productions - (site design © 2001 - 2010 Sublime Stitching)